Alchemista curates one of a kind corporate catering experiences for companies along the East Coast. They partner with premier local restaurants, and provide exclusive menus tailored to an abundance of company needs.
We re-named, re-positioned and fully re-designed the brand from the foundation up, pivoting the business from one market, single-digit month on month growth into a multi-market, triple-digit MoM growth start-up darling. The brand strategy and name were founded on the insight that when you bring two tangibles together in proper mix, great food and inspired workplaces, can create a greater intangible, smashing work culture. The brand opportunity was to activate the idle workforce (caterers tend to operate heavily Friday-Sunday and stand largely idle during the week) and bring it to use during their otherwise downtime during the week. We call it Work.Life.Style.