Guardian Agriculture
Tractor in the sky, boots on the ground.
Guardian Agriculture is a leader in agricultural innovation, aiming to revolutionize farming with the first automated, US-built aerial crop protection systems sized for American farms. We were tasked with revamping their website and creating product renders to showcase their flagship product: the SC1. Our primary goal was to highlight the SC1 as a workhorse that could handle the tough & dirty work of a commercial farm.
Throughout the website and the renders, we emphasized the dust, dirt and grit that seemed absent from the clean, slick visualizations we’d seen elsewhere in the sector.
We partnered with Guardian’s Industrial Design & Engineering teams to understand how to best showcase the unique features of the SC1. This collaboration allowed the creative development of the website and the visual design of the aircraft itself to happen in tandem to the benefit of the overall brand identity.
