People are getting to a point where they have enough of everything.

Maybe more than enough.

They want to shed things.
Declutter.
Detox.

They don't want more...
unless more is better.

More beautiful, more useful, more interesting.

More that makes more of them.

What people (and brands) don't have enough of is time.

Time is precious.
Time is money.
Time waits for no one.

Time is the most valuable thing you can spend.

Every brand has a decision as to how it will own the times that matter.

It might take a single moment.

It might take ten or a hundred.

But the brands that survive, and thrive, make that moment theirs.

And they are always one step ahead of time.