This afternoon I am going to plant Jelly Beans in my yard with my daughter.
When she wakes up, those Jelly Beans will have become lollipops.
I’m probably just as excited as she is.
Sure we could have just woken up to surprise lollipops around the yard, creating a sense of wonder in discovery.
But the idea of creating a moment together that has some anticipation baked into, that is then rewarded, is something that multiplies the experience and the payoff is far more appealing.
I wish everything we did for our creative product at work had the same level of “growth” baked into it, where the period of waiting was just as important as the moment of discovery.